Your brand is not what you say it is - It’s what the consumer says about you. Chisel can help your brand take shape. We will walk you through a comprehensive exercise that will explore your company’s brand - starting at day one and going through your goals for the next generation. Chisel will help you define your brand and create a strategy to achieve your goals.
They say beauty is in the eye of the beholder, but at Chisel Creative, beauty is in the eye of your customer. Through logos, print ads, outdoor, packaging, promotional products and more, our design philosophy is this: Good design looks pretty, great design gets results.
Maintaining your brand online goes far beyond your website. Chisel understands each social platform and the unique users for each, and creates custom content that engages and drives action. From content creation to community management, social media is a great tool to shape your brand.
Knees shaking. Sweaty palms. A quivering voice. In times of crisis, it’s easy to panic. We can help craft a crisis communication plan that makes these times a walk in the park. And if something unexpected comes up (it will), we’re here to help in the moment, too.
media planning and placement
An impactful media plan is both an art and a science requiring a keen understanding of brand impact and value. Utilizing a variety of tactics, including traditional and digital, we create integrated media plans that maximize influence.
It starts when your customer views your website. What do you want them to see? What do want them to do? We will make sure your brand is telling your story, while prompting your customer to take action on your website. Chisel partners with vetted web developers to ensure form meets function.
Every brand is unique - and every brand has an even more unique audience. Understanding them and what’s makes them tick is crucial when trying to understand what makes them take action with your brand, or with your competition. Chisel understands how to find those insights through a primary, secondary or even experiential research.
Collateral, Packaging and Promotional Products
Collateral, packaging and promotional products create a tangible connection with your customers that keeps your brand top-of-mind when it becomes time to buy.
One of the best ways to tell your brand story is through video. Chisel’s award-winning team has decades of experience producing short- and long-form videos for a variety of executions - from YouTube to full-blown television campaigns for national, regional and local clients. Chisel will concept, develop and produce your videos, partnering with the best filmmakers throughout the state.
An effective and affordable way to communicate with your consumer is to use what is known as theatre of the mind - also known as radio advertising. Chisel partners the best audio engineers and studios to produce award-winning audio pieces, from a simple :30 second commercial to a long-format podcast series.
Earned media is a key element in shaping a brand, and this element must be handled with care. At Chisel Creative, we have a large network of media contacts that can help tell your brand’s story with authority.
Focus groups, surveys, stakeholder insights, online surveys and trend forecasting.